Using stock footage is an affordable and effective way to define your brand. We all know the power of stock video footage. It’s almost impossible to surf the web without being lured into watching a flashy and fun video. Even if it’s something you weren’t looking for in the first place, the point is clear: stock footage captures our interest.
Popular video sharing sites like YouTube and social media moguls like Facebook and Snapchat are averaging monthly views in the hundreds of millions to billions. In fact, video is expected to represent 80% of all web traffic by 2019. That’s just around the corner! If you’re not using high-quality stock footage to gain followers, score likes and increase sales, now is the time to start.
Stock footage sites offer a seemingly limitless amount of high-quality, royalty-free video at a great price. You can gain access to tranquil nature scenes, tender family moments, epic panoramas and urban cityscapes, among so much more.
There’s just too much content to focus on all at once, so we’re going to focus on how you can use stock footage of urban scenes to add new depths of meaning to your brand and message.
Using Urban Stock Footage to Enhance Your Brand
Here are just a few examples of messages you can send to your target by using urban stock footage in your marketing efforts.
Professionalism
If your company is in the sector of finance, logistics or management, appearing as professional and reliable as possible is a must. Stock footage of glistening skyscrapers and overhead shots of sprawling metropolitan centers goes a long way in ensuring viewers that you mean business. Don’t let your customers think you’re aiming to be the best; show them that you already are. Add a human touch by including some footage of businesspeople hustling and bustling down city streets.
Vision
For those working in the tech industry or online, the attribute of vision is extremely valuable. A brand with vision is one that takes creativity to new levels and is able to offer outside-the-box solutions. Slow pans of skylines at dawn or from the water give the impression of big-picture thinking and visionary success. The use of smiling children in open, urban spaces is also effective in conveying creativity and vision.
New Horizons
One of the most important ideas for a start-up to impart is that of being new, fresh, and interesting. This is also very important in rebranding. Scenes of urban parks, modern architecture and city-goers about their day send a clear message of being on the cutting edge. Using scenes from skate parks and hip coffee shops will infuse your brand with a youthful energy, while stock footage of green spaces among towering buildings will give the impression of new life within the establishment.
Efficiency
Any business working as an intermediary or that outsources services needs to communicate their efficiency clearly and effectively. Stock footage of urban scenes can accomplish this by zooming in on busy streets and watching the arteries of the city ebb and flow. Fast-motion shots of traffic in colorful streets and locals rushing in and out of hotels, restaurants and shops is a great way to communicate efficiency in day-to-day business. These scenes show viewers that your services run like clockwork.
The use of urban stock footage to define and enhance your brand doesn’t stop here. There are plenty of creative ways to use stock footage, and new and enticing videos are being added to stock libraries every day. Don’t let your brand remain static in these changing times. Start exploring the dynamic world of video marketing with stock footage now.
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